Product Management
Mobile Game Doctor provides the services of experienced product management consultants who can assist free to play game companies with launch planning to live operations and day to day monetization and data analytics management.
Live Ops Planning
Live Operations or Live Ops planning is the secret to success for free to play games. Top grossing mobile games release new content and events to improve user experience, drive long term play behaviors, and increase retention rates. Our consultants help our clients run their games as a service taking game design and economy into consideration with a data driven approach that creates a cadence of limited time offers and live ops events. We help clients plan events and promotions combined with community management and social media campaigns to keep players engaged and make their games stand out.
Launch Planning
Launch planning is a crucial time in the release of mobile games. A poorly planned launch can result in a much higher cost per install or get lost in a saturated mobile game market. MGD’s mobile game launch planning services utilize the expertise of our product and marketing experts to craft a launch strategy from beta testing through soft launch and live deployment on google play and apple app stores.
Our consultants will provide guidance in testing app purchases, monetization methods, game design and marketing strategy with your target audience. When you release your game we advise on managing marketing campaigns to decrease user acquisition costs by reaching your target market directly through mobile marketing and social media.
Our product management consultants enjoy helping game developers with comprehensive data and experience driven roadmaps to launch a mobile game with sustainable practices that can be carried into live operations.
Data Analysis
Without quality data access and intelligent analysis, you are driving blind. Mobile Game Doctor can help with data instrumentation, tools integration and setup, data quality and completeness checks, dashboard specification and creation, data analysis, and data modeling to help your teams gain the visibility they need to make the right choices at the right time.
Monetization Design
Monetization design answers the seemingly simple question of "What are we selling, why, and how?" Since that question touches on systems, economy, balance, and marketing questions, the answers are anything but simple. In the early stages of design, monetization designers seek to understand the driving motivations of players to buy in a proposed game ecosystem, and turn those motivations into an ecosystem of purchasable products that fit contextually into the game world, and have clear and easily communicable value propositions to prospective players. Later in the game's development cycle, and in live operations, Monetization designers engineer friction and "pinch points" that serve to drive home the advantages of purchasing those items, as well as identifying purchase triggers that can anchor well-messaged targeted offer value proportions to convey the right purchase at the right time to motivated players.