Marketing &
User Acquisition (UA)
We provide marketing support from User Acquisition (UA) & Direct Marketing to Marketing Strategy, Creative Strategy, and Community Management. We've done everything from soft launches to pulling marketing programs out of crisis mode and into profitable growth.
User Acquisition (UA)
User acquisition (UA) is the backbone of almost every mobile free2play game's marketing program, and is absolutely essential to finding and growing your audience profitably. It's one of, if not the, biggest ongoing expense many mobile game companies have, so it's critical to get it right. Our consultants help clients build UA programs from scratch, expand existing audiences, provide coaching, and make spend more efficient.
Product Marketing
Product marketing is often the most neglected part of mobile game marketing, and often represents one of the biggest opportunities to find an audience, earn loyal customers, and even make product decisions. MGD's product marketing consultants provide guidance in taking advantage of opportunities in product marketing with market tests, develop brand pillars and messaging, and build winning creative to lower CPIs and improve user quality. MGD's product marketing consultants especially enjoy helping clients develop ongoing, sustainable product marketing expertise.
Social & Community Management
Creating engaging social media content can be a huge benefit to your business. It can bring in more followers and customers, as well as create strong connections with them. This will increase your chances of making money and establishing a successful brand that isn't dependent on financial incentives.
App Store Optimization (ASO)
The App Store and Google Play Store present tremendous opportunities, and most F2P mobile game companies have only begun to scratch the surface of what is both an important part of the UA funnel, and a source of traffic in its own right. Through App Store Optimization (ASO) our clients not only improve conversions, but also increase organic installs, spend defensively against other competing products, and create assets that prime users to understand your game and what makes it great before they even download.