User Acquisition (UA)
Make it easier to reach increase profitable spend and increase your audience with direct marketing.
From an outside perspective, UA can seem like a black box. We can address your questions and help you achieve product-market fit and profitability at scale. We can help your team with issues like:
- Which network and channels should I begin my user acquisition with?
- What steps bring my app to the most effective & profitable marketing at scale?
- My game is great, but I can’t afford to buy users. Is there a way to turn it around?
- How often should I refresh my creatives? What type of creatives do I need?
- When and how should I diversify my channels?
- What are the reporting and tracking solutions out there? Which ones are the best for me?
How We Help with User Acquisition (UA)
1
Smart Campaign Management.
If you are new to app marketing, or your organically-grown app needs a growth boost, work with MGD's experts who understand the precise rules of the UA game. We can map your needs, tell you which networks to use, how much budget to spend in each country, and which operating systems to target. Channels like Meta, TikTok, Apple Search Ads, Applovin, Unity, and IronSource have different sets of rules to achieve full scale at minimum customer acquisition cost (CAC). You always need to test different approaches, and never settle down with results. We love the challenge.
2
Creatives Optimization
The biggest growth leverage for gaming app User Acquisition is Creatives.
There is a misconception within the User Acquisition business. Many think that growth comes from expanding your selection of networks. Expanding your acquisition channels is the first urge when you need more downloads. While channel mix is an important lever, it is not the most (and definitely not the only) effective way to grow your business. If you have channels that aren't working a methodical approach creative testing can make expensive channels cheaper. We constantly test different creatives to ensure maximum efficiency, including Playable Ads, Videos, Banners, and UGC (User Generated Content) Ads.
3
MMPs and Data
Tracking your CAC & LTV has never been more challenging. The two major platforms, Apple and Google, are taking privacy more seriously than ever. Apple reinvented app privacy, and it is fair to say that mobile app and game UA is reinventing itself with it. With these changes, if you don't know how to best track what's happening after each download (such as tracking your in-app purchases), you are not alone. We can help you take control of your data by choosing the right mobile measurement platform (MMP). MGD's consultants can help you select and use the right tool, and explain to you all about “conversion schemas” and “random conversion delays”. While tracking your marketing data will never be the same, the right MMP will help you minimize your loss.