PROJECTS
A lot of developers worry about user acquisition (or “UA”), the process by which they attract users to their game. there are concrete steps you can take to set yourself on the right path. One of the most critical steps is to set your UA program on strong foundations. Those foundations are common to many apps and games.
Trailer Park Boys: Greasy Money is an unusual idle game. The game features a very niche license and very unconventional gameplay. It defies many of the genre’s conventions, adding elements like an episodic linear narrative, very rigid ascension requirements, and an extensive gacha system that is woven deep into the game’s core. Yet the game has managed to be both a commercial and critical success, averaging at least a 4.5 star rating on every version and setting revenue records for the idle game genre. This is an insider’s view of how this unconventional design was born, and how and why it works.