Mobile Game Doctor is a team of experienced, accomplished consultants from a variety of different disciplines who have deep connections and expertise in free to play mobile games. We work together to help clients diagnose and solve all kinds of challenges and do everything from helping newcomers launch their first game to helping AAA publishers expand into new markets.
The top games companies in the world come to us
Established leaders and up-and-coming indie superstars rely on us to help them reach their goals. Everyone can use a little help in this tough business.
Our Services
Mobile Game Doctor covers a wide array of services, and many of our clients have problems that cross departments. We provide them with the support of multidisciplinary teams with the expertise needed for their specific project.
Here are the general categories we break our work into:
Game Design
Game design as a discipline has evolved dramatically since the introduction of Free-to-Play and "Games as a Service" offerings. This business-model shift has created more complicated design challenges, and required more specialists with focused skillsets. Mobile Game Doctor's consultants have deep expertise in features, systems, economy, narrative, world-building, and content design - each a critical sub-specialty of game design, and a must-haves for building and operating a successful free-to-play game service. Our design consultants are Lead and Director level, so they understand how these pieces interact and inter-relate, and can assemble, manage, and coach teams to get them working together to create a cohesive whole.
Marketing & UA
Marketing & UA are expensive, with high risk, potentially high reward, and a lot of uncertainty in between. Good marketing requires a mix of data analysis, specialized technical knowledge, and soft skills required to understand, advertise to, acquire, and retain the right audience. MGD's consultants are a mix of highly experienced specialists, and veteran generalists who know how to connect and improve all of the pieces of a winning marketing program. We go far beyond conventional user acquisition alone with expertise in ASO, product marketing, creatives strategy, and influencer marketing and help clients explore and evaluate opportunities in those areas with expert support and a safety net.
Product Management
Product Management builds the bridge between what players want and what your game development team does. It is a relatively new concept for game development, and often is neglected when defined as a sub-set of a traditional "Producer's" responsibilities. Mobile Game Doctor's Product Managers understand the role of community, data analysis, and A/B testing in understanding players' desires. They are able to turn that knowledge into a roadmap that balances immediate results against the crucial investment in long-term engagement that drives sustainable growth.
UX & UI
User Experience Design and User Interface Design sit at different points in the product development cycle but are both focused on keeping the product goals & customer’s needs front and center in the minds of the cross-functional product development team using lightweight methods of wire-framing, user flows, and key UI mockups, etc. Mobile Game Doctor offers UX/UI Designers well versed in both early stage exploration & product definition as well as reworking established features on mature live service products. Always approaching a given situation with the overarching user’s needs in mind, we can improve user satisfaction and engagement of your title over the short and long term.
Audits
Many clients engage with Mobile Game Doctor initially via audits in one or more of the areas listed above. These audits are short projects - usually 2 weeks - that help clients understand the state of their business, and the challenges or opportunities confronting them in written form with specific, actionable advice. These can focus on a specific question, or be much more broad - but always leave clients with concrete, actionable steps to address their issues and improve.
Product Marketing
Game design as a discipline has evolved dramatically since the introduction of Free-to-Play and "Games as a Service" offerings. This business-model shift has created more complicated design challenges, and required more specialists with focused skillsets. Mobile Game Doctor's consultants have deep expertise in features, systems, economy, narrative, world-building, and content design - each a critical sub-specialty of game design, and a must-haves for building and operating a successful free-to-play game service.
Proven results, just ask our clients
At Mobile Game Doctor, our priority is proving real results. That's why our clients come back for more.
Eastside Games has worked closely with Mobile Game Doctor on several projects over the past 2 years. We have worked with both the founders, and a selection of “Doctors” who have made critical contributions to both Trailer Park Boys: Greasy Money and The Goldbergs: Back to the 80s. MGD’s professional expertise is unmatched in the industry. We look forward to a continued partnership for years to come.
Jim Wagner, East Side Games
Mobile Game Doctor first began working with Concrete Software more than a year ago for help initially with marketing for one mature product with a large audience, and a newer game trying to find its market niche. Mobile game doctor is its own standalone professional networks where you can find a pro in each specific area - as needs have come up they've been able to get us help from data analysis experts, product managers, and even expert coaches to help keep our team up to speed, and help provide extra hands when things ramp up.
Keith Pichelman, Concrete Software
About Our Team
MGD was founded by Dave Rohrl, a 30 year veteran game designer, in 2014. Dave saw a need for a shared services model that offered senior free-to-play game design talent, steeped in both historical game design knowledge from PC and Console and cutting-edge free-to-play systems and live operations. By 2018, it became clear our clients desired services that extended beyond our core Game Design DNA into other areas of Free-to-Play service operation that relate to driving wholistic success. David Nixon, a multi-decade casual games and free-to-play games publishing leader, joined with a mandate to extend the business to provide similar quality and depth of service in the crucial domains of Product Management, Data Analysis, Marketing, and User Experience Design. Today MGD spans the globe with more that 50 consulting domain experts, and clients spanning everything from small indie developers to large AAA publishers.