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The Proper Conduct of Brainstorming
This may surprise you, but game design is more than analysis and number crunching. It requires a large element of creativity, and often the best

Data Analysis for Product Managers: Avoiding the Most Common Pitfalls
The best product managers rely on data to inform decisions, learn from the past and plan ahead. Many opt to use some sort of dashboard

How To Start a User Acquisition (UA) Program
A lot of developers worry about user acquisition (or “UA”), the process by which they attract users to their game. As a discipline, user acquisition

Data Basics for Game Companies
(This short series is written to give some guidance on the basics of working with game data. It gives you some idea of the fundamentals,

When to explore networks outside of FB
Over the years Facebook has become the default source of app installs for many developers. When a game developer starts a market fit, technical, soft,

3 Things Every Product Marketer Should Know: An Artist’s Perspective
You’ve got a great product that’s solidly built, plays well, and looks fantastic. Now it’s time to get more people playing it. You need to

Data Basics for Game Companies: Finale
(This short series is written to give some guidance on the basics of working with game data.Get in touch with us if you’d like to

A Tale of Two Buckets
The documentation of game writing tends to fall into one of two buckets. Bucket one: a messy pile of spreadsheets and text documents generated by

FTUE & Onboarding – What’s in a name?
So you’ve built an awesome game that the team is loving, and your user-testing is returning good results; now it’s time to release it to
MGD’s ABCs: Mobile Game Industry Terms and Acronyms
Welcome Mobile Game Developers This document is intended as the basis for a glossary/reference list of terms people will come across in the mobile game