by Sudha Agarwal | Nov 10, 2021 | DATA ANALYSIS, MARKETING & UA
(This short series is written to give some guidance on the basics of working with game data. Get in touch with us if you’d like to know more.) In parts 1-4 we’ve gone through what to measure, when to measure, how to focus data on actionability and assess it for...
by Yury Bolotkin | Aug 31, 2021 | MARKETING & UA, STRATEGY
Over the years Facebook has become the default source of app installs for many developers. When a game developer starts a market fit, technical, soft, or global launch activity they turn to Facebook to buy traffic. This is not a surprise by any means given that...
