by Sudha Agarwal | Jan 23, 2023 | DATA ANALYSIS, GAME DESIGN, PRODUCT MANAGEMENT
A team running a pizza themed game wants to see if giving out new unique toppings as part of a real-money starter pack would improve player conversion, engagement, and satisfaction. Some members of the team feel that this is the best direction forward, and also...
by Sudha Agarwal | Nov 10, 2021 | DATA ANALYSIS, MARKETING & UA
(This short series is written to give some guidance on the basics of working with game data. Get in touch with us if you’d like to know more.) In parts 1-4 we’ve gone through what to measure, when to measure, how to focus data on actionability and assess it for...
