by Sudha Agarwal | Jan 23, 2023 | DATA ANALYSIS, GAME DESIGN, PRODUCT MANAGEMENT
A team running a pizza themed game wants to see if giving out new unique toppings as part of a real-money starter pack would improve player conversion, engagement, and satisfaction. Some members of the team feel that this is the best direction forward, and also...
by James DiMento | Jun 25, 2021 | MARKETING & UA
A lot of developers worry about user acquisition (or “UA”), the process by which they attract users to their game. As a discipline, user acquisition has existed for about a decade, but it’s always changing. If you’ve found yourself struggling to make sense of it,...
