Mobile Game Doctor Updates
A Tale of Two Buckets
The transition from pre-production to full development is tough in just about every way, but there are some specific approaches that can make a big difference for the narrative design of your game.
Data Basics for Game Companies: Finale
In the final part of this series, an example case study is used to showcase how to practically apply the data collection and analysis skills outlined in the previous parts.
3 Things Every Product Marketer Should Know: An Artist’s Perspective
Working with a designer to create attention-grabbing ads for your project requires clear communication and ample resources. Using these tips as a framework both you and the designer can come out of the collaboration satisfied.
When to explore networks outside of FB
After you’ve begun to achieve scale on Facebook and Google which media sources do you pursue next? And when?
Data Basics for Game Companies
Data is a great tool for any developer, and learning how to analyze it is invaluable. Often, the problem that arises from being able to track everything is that a developer ends up overwhelmed.
How To Start a User Acquisition (UA) Program
A lot of developers worry about user acquisition (or “UA”), the process by which they attract users to their game. there are concrete steps you can take to set yourself on the right path. One of the most critical steps is to set your UA program on strong foundations. Those foundations are common to many apps and games.
White Papers
The Four Questions
Creative Clarity Toolkit #1 – Lack of sufficient game design vision can cause a project to wander and bloat. Apply this rubric to avoid this common problem.
November, 2019 | Dave Rohrl, CEO
Five Fun Factors
Creative Clarity Toolkit #2 – Spilling over the healthy limits of a design’s natural scope creates flabby, diffuse products. Apply this rubric to treat these symptoms.
July 2020 | Dave Rohrl, CEO
One Bullet Management
Without an effective 10 word encapsulation, building momentum with non-designer stakeholders is difficult. Apply this rubric to ensure full-team support.
COMING SOON | Dave Rohrl, CEO
Videos
Why do they Buy? Key player motivations for moneitization.
Dave Rohrl | May, 2019
The Year in Mobile Games, 2019 Edition
Dave Rohrl, Steve Meretzky, Juan Gril | September 2019
The Goldbergs: Back to the 80s is LIVE
David Nixon | May, 2019
Designing for Revenue, it’s not all Fun and Games!
Dave Rohrl | October, 2017
Podcasts & Vlogs
Never, ever release a game you’re not proud of
Be proud of the work you do, play test early and often to learn those mistakes then quickly improve, and remember that every feature in the game should carry its own weight.
July 2017 | Dave Rohrl
What was it like to make games in the 80’s?
Kevin Savetz and Steve Meretzky to talk about what it was like to build games at Infocom during the 1980’s. Hear about their experiences, live from GitHub HQ in San Francisco.
April 2019 | Steve Meretzky
The Casual Game Design Process
Over the course of his career, Dave has led design or production on more than 50 games and overseen or consulted on dozens more and held senior positions at Pogo, PopCap, Zynga, and Playdom.
July 2017 | Dave Rohrl, Jordan Blackman
Adopting a Live Ops Mindset
Learn about the rise in the adoption of a LiveOps mindset in game studios as well hear Dave’s thoughts on the biggest challenges and most common mistakes developers make when adopting this mindset.
October 2019 | Dave Rohrl