by Yury Bolotkin | Aug 31, 2021 | MARKETING & UA, STRATEGY
Over the years Facebook has become the default source of app installs for many developers. When a game developer starts a market fit, technical, soft, or global launch activity they turn to Facebook to buy traffic. This is not a surprise by any means given that...
by Dave Rohrl | Nov 11, 2020 | PRODUCT MANAGEMENT, STRATEGY
We were recently approached by one of our existing clients about writing some design documents and doing some game balance for upcoming high-priority features in one of their games. Being a design agency owner, I replied “Of course. And what features are...
by Dave Rohrl | Nov 20, 2019 | GAME DESIGN, STRATEGY
A product manager at King recently published this brilliant article about some research they did to help them understand the audience for various game genres better. In essence, they laid out the top 100 grossing mobile games, coded them for genre, and...
by Dave Rohrl | Jun 30, 2019 | GAME DESIGN, OTHER, STRATEGY
When designing effective game monetization systems, game designers must understand and empathize with the real motivations behind players’ purchases. At PGConnects Seattle in June of last year, Dave presented his “CAPS” player motivation hierarchy for game...
by Dave Rohrl | May 23, 2019 | GAME DESIGN, OTHER, STRATEGY
DeltaDNA recently released an article talking about the changes in payment patterns in free-to-play games. There’s lots of interesting news in there, but one exciting number really stood out to us at Mobile Game Doctor. According to...
