by Sudha Agarwal | Jan 23, 2023 | DATA ANALYSIS, GAME DESIGN, PRODUCT MANAGEMENT
A team running a pizza themed game wants to see if giving out new unique toppings as part of a real-money starter pack would improve player conversion, engagement, and satisfaction. Some members of the team feel that this is the best direction forward, and also...
by Elisa Sassi | Oct 29, 2021 | MARKETING & UA, OTHER, PRODUCT MANAGEMENT
You’ve got a great product that’s solidly built, plays well, and looks fantastic. Now it’s time to get more people playing it. You need to work with a creative production team to create an attention-grabbing ad, but how to get the most out of this collaboration?...
by Dave Rohrl | Nov 11, 2020 | PRODUCT MANAGEMENT, STRATEGY
We were recently approached by one of our existing clients about writing some design documents and doing some game balance for upcoming high-priority features in one of their games. Being a design agency owner, I replied “Of course. And what features are...
