by Elisa Sassi | Oct 29, 2021 | MARKETING & UA, OTHER, PRODUCT MANAGEMENT
You’ve got a great product that’s solidly built, plays well, and looks fantastic. Now it’s time to get more people playing it. You need to work with a creative production team to create an attention-grabbing ad, but how to get the most out of this collaboration?...
by Sudha Agarwal | Feb 25, 2021 | DATA ANALYSIS, OTHER
The best product managers rely on data to inform decisions, learn from the past and plan ahead. Many opt to use some sort of dashboard as their first port of call. But, while dashboards are useful tools to keep a high-level eye on product performance, they also tend...
by Dave Rohrl | Feb 4, 2021 | GAME DESIGN, OTHER
This may surprise you, but game design is more than analysis and number crunching. It requires a large element of creativity, and often the best kind of creativity comes from groups rather than individual designers. This means that, often, teams need to engage in some...
by David Nixon | Jan 25, 2021 | GAME DESIGN, OTHER
It is difficult to overstate the importance of retention to succeeding with a free-to-play game. After all, if players don’t stick around, they don’t watch ads, they don’t buy currency, and they don’t consume all that lovely, expensive game...
by Ed Kuehnel | Aug 17, 2020 | NARRATIVE, OTHER
Laying the Groundwork for Great Narrative, Part One By Ed Kuehnel, Mobile Game Doctor Narrative Director There are a number of factors that must come together to ensure you don’t waste time, money – or worse, generate chaos – integrating a narrative into...
by David Nixon | Aug 11, 2020 | OTHER
Just a few days ago, the GDC retrospective “The History of GDC”, was posted on YouTube. Steve Meretzky, one of our “Doctors,” leads off that video with the story of his hand-modified badge proclaiming “make me an offer” as he hit...
