by Elisa Sassi | Oct 29, 2021 | MARKETING & UA, OTHER, PRODUCT MANAGEMENT
You’ve got a great product that’s solidly built, plays well, and looks fantastic. Now it’s time to get more people playing it. You need to work with a creative production team to create an attention-grabbing ad, but how to get the most out of this collaboration?...
by Sudha Agarwal | Feb 25, 2021 | DATA ANALYSIS, OTHER
The best product managers rely on data to inform decisions, learn from the past and plan ahead. Many opt to use some sort of dashboard as their first port of call. But, while dashboards are useful tools to keep a high-level eye on product performance, they also tend...
by Dave Rohrl | Feb 4, 2021 | GAME DESIGN, OTHER
This may surprise you, but game design is more than analysis and number crunching. It requires a large element of creativity, and often the best kind of creativity comes from groups rather than individual designers. This means that, often, teams need to engage in some...
by Ed Kuehnel | Aug 17, 2020 | NARRATIVE, OTHER
Laying the Groundwork for Great Narrative, Part One By Ed Kuehnel, Mobile Game Doctor Narrative Director There are a number of factors that must come together to ensure you don’t waste time, money – or worse, generate chaos – integrating a narrative into...
