by James DiMento | Jun 25, 2021 | MARKETING & UA
A lot of developers worry about user acquisition (or “UA”), the process by which they attract users to their game. As a discipline, user acquisition has existed for about a decade, but it’s always changing. If you’ve found yourself struggling to make sense of it,...
by Jessica Hasenplaugh | Oct 9, 2020 | MARKETING & UA
I often speak with partners and colleagues outside the field who want to better understand what User Acquisition (UA) is. UA, which is sometimes referred to also as “performance marketing”. Despite the name, these activities fall under the umbrella of...
