by Yury Bolotkin | Aug 31, 2021 | MARKETING & UA, STRATEGY
Over the years Facebook has become the default source of app installs for many developers. When a game developer starts a market fit, technical, soft, or global launch activity they turn to Facebook to buy traffic. This is not a surprise by any means given that...
by Sudha Agarwal | Jul 7, 2021 | DATA ANALYSIS, MARKETING & UA
(This short series is written to give some guidance on the basics of working with game data. It gives you some idea of the fundamentals, such as what data to track and when, how to figure out whether data is actionable or of good quality, as well as a final case...
by James DiMento | Jun 25, 2021 | MARKETING & UA
A lot of developers worry about user acquisition (or “UA”), the process by which they attract users to their game. As a discipline, user acquisition has existed for about a decade, but it’s always changing. If you’ve found yourself struggling to make sense of it,...
by Jessica Hasenplaugh | Oct 9, 2020 | MARKETING & UA
I often speak with partners and colleagues outside the field who want to better understand what User Acquisition (UA) is. UA, which is sometimes referred to also as “performance marketing”. Despite the name, these activities fall under the umbrella of...
