by James DiMento | Jul 12, 2021 | DATA ANALYSIS, MARKETING & UA
So hopefully now you’ve read part 1 of this series on starting a user acquisition (UA) program and set your goals, or at least you’ve got some ideas and are thinking about data to support them. Either way, next you’ll need to consider what analytics you’re going...
by Sudha Agarwal | Jul 7, 2021 | DATA ANALYSIS, MARKETING & UA
(This short series is written to give some guidance on the basics of working with game data. It gives you some idea of the fundamentals, such as what data to track and when, how to figure out whether data is actionable or of good quality, as well as a final case...
by James DiMento | Jun 25, 2021 | MARKETING & UA
A lot of developers worry about user acquisition (or “UA”), the process by which they attract users to their game. As a discipline, user acquisition has existed for about a decade, but it’s always changing. If you’ve found yourself struggling to make sense of it,...
by Rico Schmidt | Dec 23, 2020 | MARKETING & UA
Levels drive the core interaction in most free-to-play puzzle games. The quality of this content, and the pacing of level features, rewards, and difficulty has an enormous impact on both retention and monetization. While the overall visual presentation, simplicity in...
by Jessica Hasenplaugh | Oct 9, 2020 | MARKETING & UA
I often speak with partners and colleagues outside the field who want to better understand what User Acquisition (UA) is. UA, which is sometimes referred to also as “performance marketing”. Despite the name, these activities fall under the umbrella of...
