Data Basics for Game Companies

(This short series is written to give some guidance on the basics of working with game data. It gives you some idea of the fundamentals, such as what data to track and when, how to figure out whether data is actionable or of good quality, as well as a final case...

How To Start a User Acquisition (UA) Program

A lot of developers worry about user acquisition (or “UA”), the process by which they attract users to their game. As a discipline, user acquisition has existed for about a decade, but it’s always changing. If you’ve found yourself struggling to make sense of it,...