by mikekanarekgmailcom | May 14, 2023 | GAME DESIGN, MARKETING & UA
Welcome Mobile Game DevelopersThis document is intended as the basis for a glossary/reference list of terms people will come across in the mobile game industry. Our intention in creating this guide and making it available on mobilegamedoctor.com as a guide for anyone...
by leonamgd | Mar 29, 2023 | MARKETING & UA
A team developing a pizza-themed game is currently facing a dilemma. They are considering whether providing new and unique toppings in a real-money starter pack would improve player conversion, engagement, and satisfaction. Some members of the team believe that this...
by leonamgd | Mar 22, 2023 | MARKETING & UA
Whether you’re an aspiring community manager, working with community managers, or someone who frequently participates in online communities, this blog is for you. It provides insights and tips on building and sustaining an online community, while also helping...
by leonamgd | Mar 13, 2023 | MARKETING & UA, USER EXPERIENCE, USER INTERFACE
Here’s our primer on the role User Experience Design can play in focusing your team on your players needs, designed to be lightweight and used when making top 10 games from Maxis to Zynga. Where UX Fits Historically, in the games industry, what we now call “user...
by Sudha Agarwal | Nov 10, 2021 | DATA ANALYSIS, MARKETING & UA
(This short series is written to give some guidance on the basics of working with game data. Get in touch with us if you’d like to know more.) In parts 1-4 we’ve gone through what to measure, when to measure, how to focus data on actionability and assess it for...
by Elisa Sassi | Oct 29, 2021 | MARKETING & UA, OTHER, PRODUCT MANAGEMENT
You’ve got a great product that’s solidly built, plays well, and looks fantastic. Now it’s time to get more people playing it. You need to work with a creative production team to create an attention-grabbing ad, but how to get the most out of this collaboration?...
