How to Run Effective A/B Tests: 12 Steps to Success

A team developing a pizza-themed game is currently facing a dilemma. They are considering whether providing new and unique toppings in a real-money starter pack would improve player conversion, engagement, and satisfaction. Some members of the team believe that this...

Community Management Dos and Don’ts

Whether you’re an aspiring community manager, working with community managers, or someone who frequently participates in online communities, this blog is for you. It provides insights and tips on building and sustaining an online community, while also helping...