by Rico Schmidt | Dec 23, 2020 | Featured, Uncategorized
Levels drive the core interaction in most free-to-play puzzle games. The quality of this content, and the pacing of level features, rewards, and difficulty has an enormous impact on both retention and monetization. While the overall visual presentation, simplicity in...
by Ed Kuehnel | Dec 17, 2020 | Featured, Uncategorized
Part 3 – Writing the Walkthrough & Dialog Overview This is the third entry in a three-part blog post on narrative design in which we illustrate a process for integrating story and gameplay that has been used by game developers since the days of early graphic...
by Jessica Hasenplaugh | Oct 9, 2020 | Featured, Uncategorized
I often speak with partners and colleagues outside the field who want to better understand what User Acquisition (UA) is. UA, which is sometimes referred to also as “performance marketing”. Despite the name, these activities fall under the...
