THE MOBILE GAME DOCTOR BLOG

We leverage decades of game design and production experience to create custom solutions that help your games excel. Our expertise and dedication to excellence will help make your mobile games better.

After you've begun to achieve scale on Facebook and Google which media sources do you pursue next? And when?

Data Analysis Part 1

Data is a great tool for any developer, and learning how to analyze it is invaluable. Often, the problem that arises from being able to track everything is that a developer ends up overwhelmed.

A lot of developers worry about user acquisition (or “UA”), the process by which they attract users to their game. there are concrete steps you can take to set yourself on the right path. One of the most critical steps is to set your UA program on strong foundations. Those foundations are common to many apps and games.

While dashboards are useful tools to keep a high-level eye on product performance, they also tend to be built to answer fixed sets of questions. To ask deeper questions (usually why things happen rather than if they happen) generally requires data processing and analysis. A dedicated analyst can help...

This may surprise you, but game design is more than analysis and number crunching. It requires a large element of creativity, and often the best kind of creativity comes from groups rather than individual designers. This means that, often, teams need to engage in some kind of brainstorm activity to generate ideas for new directions, new mechanics, new characters, new pieces of narrative and much more. The question that many studios run into is how to run brainstorms that are productive.

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