THE MOBILE GAME DOCTOR BLOG

We leverage decades of game design and production experience to create custom solutions that help your games excel. Our expertise and dedication to excellence will help make your mobile games better.

When and how should you measure in-game events? How do you make sure you're tracking the data that's going to be useful without creating too much data to work with?

There are a lot of different solutions that bill themselves as “analytics”,  but when we talk about “analytics'' in this section we’re really going to be focused on your BI solution (the internal side) and Mobile Measurement Partner, also known as “MMPs” (the external side) .

Data Analysis Part 1

Data is a great tool for any developer, and learning how to analyze it is invaluable. Often, the problem that arises from being able to track everything is that a developer ends up overwhelmed.

A lot of developers worry about user acquisition (or “UA”), the process by which they attract users to their game. there are concrete steps you can take to set yourself on the right path. One of the most critical steps is to set your UA program on strong foundations. Those foundations are common to many apps and games.

Design teams are often split into sub-groups based on their sub-discipline. A common split exists between game and level designers, for example, but sometimes there are further divisions of content, narrative, system or economy designers. Design is usually a shared vision as a result, one that requires extensive communication and collaboration to be realized. All groups must work together to achieve the desired user experience, game feel, progression and difficulty. But it’s very easy for them to fall out of sync.

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