Sudha is a passionate analyst with 6+ years experience in the field of data driven decision making. Her work on Mafia wars, Farmville Country Escape, wordTrip, WordJam, Tekken, and Plenty of Fish resulted in revenue growth, cost reductions, and improvement in player engagement and retention. She has deep expertise in setting up analytics pipelines and a of a wide variety of data manipulation and dashboarding software packages. Her experience covers a broad variety of analytical applications within finance, operations and marketing functions, including segmentation, strategy, process design, business case evaluation, P&L formation and the like.