by Sudha Agarwal | Jan 23, 2023 | DATA ANALYSIS, GAME DESIGN, PRODUCT MANAGEMENT
A team running a pizza themed game wants to see if giving out new unique toppings as part of a real-money starter pack would improve player conversion, engagement, and satisfaction. Some members of the team feel that this is the best direction forward, and also...
by Sudha Agarwal | Nov 10, 2021 | DATA ANALYSIS, MARKETING & UA
(This short series is written to give some guidance on the basics of working with game data. Get in touch with us if you’d like to know more.) In parts 1-4 we’ve gone through what to measure, when to measure, how to focus data on actionability and assess it for...
by Sudha Agarwal | Jul 7, 2021 | DATA ANALYSIS, MARKETING & UA
(This short series is written to give some guidance on the basics of working with game data. It gives you some idea of the fundamentals, such as what data to track and when, how to figure out whether data is actionable or of good quality, as well as a final case...
by Sudha Agarwal | Feb 25, 2021 | DATA ANALYSIS, OTHER
The best product managers rely on data to inform decisions, learn from the past and plan ahead. Many opt to use some sort of dashboard as their first port of call. But, while dashboards are useful tools to keep a high-level eye on product performance, they also tend...
