When you Think Monetization, Think “CAPS”

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When designing effective game monetization systems, game designers must understand and empathize with the real motivations behind players’ purchases. At PGConnects Seattle in June of last year, Dave presented his “CAPS” player motivation hierarchy for game monetization – Cosmetics, Access, Power, and Status.

View he video on YouTube: https://www.youtube.com/watch?v=ozaNE6ecudE

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