When you Think Monetization, Think “CAPS”

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When designing effective game monetization systems, game designers must understand and empathize with the real motivations behind players’ purchases. At PGConnects Seattle in June of last year, Dave presented his “CAPS” player motivation hierarchy for game monetization – Cosmetics, Access, Power, and Status.

View he video on YouTube: https://www.youtube.com/watch?v=ozaNE6ecudE

Dave Rohrl

Dave Rohrl is the CEO and Founder of Mobile Game Doctor. He’s a 27-year game industry veteran with deep experience in game design, production, and studio leadership. He has run teams, studios, or lines of business for The Learning Company, Pogo, PopCap (where he was immortalized as Crazy Dave in Plants vs. Zombies), Zynga, and Playdom. In 2014, Dave founded Mobile Game Doctor to bring some of the finest minds in free-to-play gaming to bear on some of the mobile gaming’s toughest design problems.

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